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The 2020 Data Governance Guide for Beginners

Martech Advisor

Not managing the data properly can cause process inefficiencies, data duplications, and can incur penalties for non-adherence to data regulatory compliances. There needs to be a method to collect, de-silo, process, and manage internal and external data, and this is where data governance comes in. What Is Data Governance?

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Complete On-Site Technical SEO Checklist

seo.co

Google Analytics. Google Analytics will give you a plethora of marketing insights you can use in your SEO campaign. In general, Google Analytics can tell you which marketing channels will serve you best and which to avoid. The SEO-specific insights you’ll get from Google Analytics include: Your monthly search traffic.

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What Is A/B SEO Testing?

Single Grain

Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. Chances are, you already have a Google Analytics account that you’re using to track the results of your SEO strategy. How to Lower the Cost of Google Ads and Get Better Conversions.

SEO 104
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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

Otherwise, you’ll run the risk of search bots getting confused; they may see two versions of your site and register them as duplicates, or they may search for nonexistent pages, or they may even rob you of your domain authority entirely—like what happened to Toys R Us in a major SEO blunder back in 2014. Image Source: Robotstxt.org ).