Biznology

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How to clean up a cluttered website? Content analytics is the answer

Biznology

And duplicate content is ever more problematic. That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. Especially in large corporate settings, the main culprit to SEO failure is duplicate content.

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Building Your B2B Marketing Database

Biznology

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. Customer service history.

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Troubleshooting your B2B marketing data problems

Biznology

Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit. This can be done by hand, using Google Analytics, or more easily by using any number of services that enable IP address look-up. First, add a registration invitation to your site.

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Optimizing your site information architecture (IA) for Panda

Biznology

In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. Sitemaps, de-indexing and redirecting. Normally, Google will pay close attention to site IA when it attempts to rank apparently duplicate content within the same domain.