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Market Intelligence Data: The Definitive Guide

Zoominfo

Market intelligence involves two primary data types: external and internal data. External data is readily available information collected through research. Some examples include: Press Releases And Mass Media: Read industry reports and news stories for information that might inform your business decision-making process.

Planning 130
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Cleaning up the confusion in marketing ops job postings

Martech

In some cases, a posting for a marketing operations position had the typical marketing automation callouts but also covered a whole host of other disciplines ranging from analytics to UI/UX design to technical strategy. There were also marketing technology positions that were almost exclusively marketing automation and CRM administration.

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The Definitive Guide to Market Intelligence

Zoominfo

Market intelligence involves two primary data types– external data and internal data. External data is readily-available information a business can gather through research. Examples include: Press releases and mass media: Industry news and press often contain information relevant to your business decision-making process.

Planning 140
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10 Reasons Why Your Sales Team Needs a CRM tool

SalesIntel

CRM automation can involve data input and contact records updated after every interaction, as well as: Follow-ups . Campaign analytics. Long-term items lack urgency and might end up being procrastinated in favor of more pressing deals. Bad CRM data wastes time and money tracking down bounced emails and ignored phone calls.

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Full Stack Experimentation: A Comprehensive Guide

Convert

One of the most pressing issues is the phasing out of third-party cookies by more and more browsers, which can lead to skewed A/B test results. Furthermore, veterans like Tim Stewart believe that data hygiene has always been questionable in the optimization and experimentation space. Source Ratings: TrustRadius: 8.0/10,

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Marketing Automation Trends for 2010

LeadSloth

The need for new analytical skills. Renewed focus on data quality. While it is essential for marketing to know what it got in return for a given investment, it’s equally important to take advantage of the power of analytics to define what works, what doesn’t and what actions need to be taken as a result.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

5 Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black. Time to Kill the Press Release? What Works - What Doesn’t , July 8, 2010 While writing a press release for a client the other day, I got to thinking about what I was doing. Data Hygiene (4).

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