Analytics, Data Hygiene, Opt-out and Privacy Protection

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Analytics

Data Hygiene

Opt-out

Privacy Protection

Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Schedule your data hygiene regularly (e.g.,

Cost per Acquisition

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel

6 Ways to Privacy-Proof Your Email Program

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Staying on top of your list hygiene is important as privacy changes take place.

Privacy

Privacy Opt-out Contingency Planning Opt-in

B2B Marketing Zone

Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

6 Ways to Privacy-Proof Your Email Program

Stay Connected