Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Data hygiene is more than just cleaning and organizing your customer data. Schedule your data hygiene regularly (e.g.,

Cost per Acquisition 121

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 121

Zoominfo

OCTOBER 5, 2021

Examples include: Customer Relationship Management (CRM) Data: Leverage information in your internal customer or contact database , which pulls data from various marketing channels, such as email subscriptions or landing page signups. In fact, data quality issues cost the U.S economy an estimated $3.1 trillion per year.

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Customer Experience Matrix

OCTOBER 4, 2011

I’ve tried to include only products that can connect to a “real” marketing database, meaning it supports separate tables for customers, transactions, and contact history, and that allow multi-step campaign flows. RedPoint – a suite of tools for database building, campaign management, and analytics.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Enterprise Management Marketing Automation 120

Zoominfo

SEPTEMBER 5, 2018

This type of data is not readily available for public consumption. Examples include: CRM data: A business’s internal customer or contact database contains information obtained through various marketing channels, such as email subscriptions or landing page signups. Examine the channels you use to collect and store data.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

DealSignal

FEBRUARY 1, 2024

It spans various global markets, industries, and even specific industry niches, ensuring that businesses of all sizes and target audiences find valuable data. Furthermore, our expert data analytics team provides real-time updates, ensuring you always have the most current and accurate information at your fingertips.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

AccuData

JULY 26, 2018

Descriptive analytics, such as AccuData’s Snapshot profile, build a profile of a target audience. Provide Data Hygiene. Data hygiene is crucial step to make sure that you are maximizing ROI by removing under-performing records from your campaigns. Let’s get started! Better Understand the Target Audience.

Data Hygiene 56

Data Hygiene Ideal Customer Profiles Advertising Agencies Allocation 56

Heinz Marketing

AUGUST 5, 2021

Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Multiple channels of engagement (ads, email, chat, and web) native to Terminus allow you to run coordinated multi-channel campaigns.

Account Based Marketing 116

Account Based Marketing ABM De-duping Marketing Automation Services 116