How to Prioritize Prospects: Sales Secrets for Pipeline Hyper-Growth
Engagio
JANUARY 14, 2021
What does predictive analytics say about my best accounts? Then, set FIRE to your Sales strategy! At Demandbase, we pair predictive analytics with FIRE, an easy-to-remember portmanteau that stands for the following elements that identify your best accounts: Fit — Find the accounts that fit into your ICP. (The
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