Biznology
MARCH 28, 2016
Integrate Your Customer Relationship Management (CRM) Platform. If you’re not already using a CRM, it’s a good idea to choose one that integrates with as many of your systems and tools as possible, including your website. A CRM with web forms can help automate your lead management process.
Biznology
DECEMBER 15, 2015
But, according to my girlfriend, who works for a Fortune 500 company and basically lives in her CRM and her MAS, she really couldn’t do any of it without them. There’s more but I don’t get some of it as I am not a sales maven.
Biznology
AUGUST 24, 2012
Have a look at the Definitive Guide to Marketing Metrics and Analytics produced by Marketo’s VP of Marketing Jon Miller, where he shares the attribution methods Marketo uses for its own marketing efforts. And we have access to fairly sophisticated lead management systems that allow us to track an inquiry to a sale over time.
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