The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How
ViewPoint
AUGUST 20, 2015
These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers? Nurturing workflows: Are our workflows based on personas and engagement triggers (email and human) that guide buyers on their journey? For this step, you need to go deeper.
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