Martech

SEPTEMBER 24, 2021

Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. At his talk, showed some ways any marketing team can predictively leverage their data. Start with time series forecasting. So why isn’t this technology being used by more CMOs? He added, “Why?

Analytics 127

Analytics Contingency Planning Forecasting Jigsaw 127

Martech

SEPTEMBER 27, 2021

Good morning, Marketers, could you have predicted it? We have more data and experience, including the success of our MarTech conference this month, to look forward with confidence to future virtual events that will continue to engage and inspire thousands of tech-minded marketers. Predictive analytics to navigate uncertain times .

Account Based Marketing 87

Account Based Marketing Advertising Agencies SMB Contingency Planning 87

Martech

DECEMBER 20, 2023

Marketing analytics stands out as an ideal starting point for businesses to integrate machine learning and artificial intelligence. First and most importantly, marketing analytics has immediate impact on revenue generation and the ability to build stronger customer relationships. Why wouldn’t they be?

Marketing AI 101

Marketing AI Analytics Enterprise Management Planning 101

Customer Experience Matrix

AUGUST 4, 2022

I once read that the most accurate weather forecast is tomorrow will be the same as today. The marketing industry is about to face not one, but several of those seemingly sudden brutal changes. Power over not just advertising, but news and commerce, and future technologies like cloud hosting and artificial intelligence.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Aberdeen

FEBRUARY 14, 2022

Adding to this complexity, disparate datasets are multiplying, recruiting channels are expanding, contingent workforces are on the rise, and skill requirements are often too specific when compared to competitor positions – companies today are looking for the proverbial needle in a haystack. Integrate & Align [Expectations].

Work Management 98

Work Management Contingency Planning Marketing AI Enterprise Management 98

Aberdeen

FEBRUARY 14, 2022

Adding to this complexity, disparate datasets are multiplying, recruiting channels are expanding, contingent workforces are on the rise, and skill requirements are often too specific when compared to competitor positions – companies today are looking for the proverbial needle in a haystack. Integrate & Align [Expectations].

Work Management 94

Work Management Contingency Planning Marketing AI Enterprise Management 94

Aberdeen

FEBRUARY 14, 2022

Adding to this complexity, disparate datasets are multiplying, recruiting channels are expanding, contingent workforces are on the rise, and skill requirements are often too specific when compared to competitor positions – companies today are looking for the proverbial needle in a haystack. Integrate & Align [Expectations].

Work Management 52

Work Management Contingency Planning Marketing AI Enterprise Management 52