Martech

SEPTEMBER 24, 2021

Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. People are just not doing it, and the reason for this is a lot of the tools that you use for predictive analytics are in the marketing toolbox, but companies haven’t really adopted them.”. He added, “Why?

Analytics 125

Analytics Contingency Planning Forecasting Jigsaw 125

Martech

SEPTEMBER 27, 2021

Predictive analytics to navigate uncertain times . Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. Much of the way marketers use predictive analytics is customer-focused. Chris Wood, Editor. BOX AD GOES HERE.

Account Based Marketing 86

Account Based Marketing Advertising Agencies SMB Contingency Planning 86

Martech

DECEMBER 20, 2023

Marketing analytics stands out as an ideal starting point for businesses to integrate machine learning and artificial intelligence. First and most importantly, marketing analytics has immediate impact on revenue generation and the ability to build stronger customer relationships. This is due to a confluence of complementary factors.

Marketing AI 101

Marketing AI Analytics Enterprise Management Planning 101

Adobe Experience Cloud Blog

AUGUST 5, 2011

Alignment of data, forecasts & metrics leads to more predictable results. Analytics should not become anal -ytics. Risk/contingency management. Marketing Operations owns the plan to minimize the risk. Collaborative planning catalyst. Marketing Operations tracks leading indicators to manage turbulence.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Aberdeen

FEBRUARY 14, 2022

Adding to this complexity, disparate datasets are multiplying, recruiting channels are expanding, contingent workforces are on the rise, and skill requirements are often too specific when compared to competitor positions – companies today are looking for the proverbial needle in a haystack. Integrate & Align [Expectations].

Work Management 98

Work Management Contingency Planning Marketing AI Enterprise Management 98

Customer Experience Matrix

AUGUST 4, 2022

I once read that the most accurate weather forecast is tomorrow will be the same as today. It’s an environment where marketing plans are less a roadmap than a deck of contingency plans, any one of which might be played depending on how things develop. The Story So Far Let’s stop here for a quick recap.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Aberdeen

FEBRUARY 14, 2022

Adding to this complexity, disparate datasets are multiplying, recruiting channels are expanding, contingent workforces are on the rise, and skill requirements are often too specific when compared to competitor positions – companies today are looking for the proverbial needle in a haystack. Integrate & Align [Expectations].

Work Management 94

Work Management Contingency Planning Marketing AI Enterprise Management 94