B2B Marketing Analytics

AUGUST 2, 2020

marketing teams are relying more extensively than ever before on marketing analytics to help guide the decision making around investments and execution. Such modern marketers with the growth mindset incorporate analytics rigor as well as revenue mindset for every decision they make. This is where.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Current clients use Openprise in more modest ways, however.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

AUGUST 6, 2013

Still, the vendor comparison in our VEST report shows that RightWave’s core functionality – for lead generation, campaign management, scoring and distribution, and reporting – is on par with mid-tier leaders Pardot and Marketo. It’s a little hard to review software that isn’t used by its buyers.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Webbiquity

AUGUST 29, 2011

It offers a solid set of features including site search, multiple permission levels for different types of contributors, a form-builder, and built-in analytics. Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com. The site is a bit cheesy, but the functionality of the tool is solid.

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Vidyard

DECEMBER 5, 2017

With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration, Vidyard helps marketers ensure that each video they publish is an evergreen lead generation engine, and is optimized for SEO, social media engagement and lead conversion.

Marketing Qualified Leads 62

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 62

The ROI Guy

NOVEMBER 29, 2017

This is where interactive Value Selling Tools can be applied right in prospects engagements, launched right from salesforce.com and guiding the right questions and analytical results to dynamically create the business case with buyers.

Peer-to-peer 53

Peer-to-peer Research Lead Scoring Lead Ranking 53

Vidyard

DECEMBER 5, 2017

With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration, Vidyard helps marketers ensure that each video they publish is an evergreen lead generation engine, and is optimized for SEO, social media engagement and lead conversion. Facebook Analytics and New Content Format Support.

Marketing Qualified Leads 54

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 54