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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

What are some of the best free tools for monitoring social buzz about your brand or company? SES San Jose: Social Media Analysis and Tracking by TopRank Online Marketing Blog Jessica Cameron-Ruud provides detailed notes on this SES panel discussion featuring Todd Parsons of Buzz Logic , Rob Key of Converseon , and Edmund Won from iCrossing.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Marketing + Technology + Management – Hype = MarTech

chiefmartech

But genuine, in-the-trenches change being forged — hammer and tongs — at real companies. For that, I’m thrilled to have two superstar CMOs — David Edelman of Aetna and Rishi Dave of Dun & Bradstreet — join me for back-to-back fireside chats to discuss the marketing transformation they’ve each led at their companies.