Online Marketing Institute

JULY 31, 2012

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. Post Comment / Discuss This Story - Info/Rules.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Paul Gillin

JUNE 24, 2010

These numbers are impressive, but in our experience, they’re more the exception than the rule. Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. They include Indium Corp.,

ROI 50

ROI Paid Content Social Marketing Webcast 50

Vidyard

JULY 9, 2020

Create once and share everywhere: Put the effort in to create a pillar or hero piece of content and figure out how you can break it up and use it across all your distribution channels—web, email, social, sales, review sites, and co-marketing opportunities—to maximize value. Google Analytics. The HubSpot Blog. The Vidyard Blog.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Create once and share everywhere: Put the effort in to create a pillar or hero piece of content and figure out how you can break it up and use it across all your distribution channels—web, email, social, sales, review sites, and co-marketing opportunities—to maximize value. But there’s a cost. Each goal necessitates a different approach.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65