Martech
OCTOBER 28, 2022
To succeed as a small or medium-sized business (SMB), employees must work smarter. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces. Employees can help define the company vision. They can imagine ways to actualize this vision.
Webbiquity
JULY 12, 2016
Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Marketing can’t be automated.) 1) Marketo.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ANNUITAS
SEPTEMBER 21, 2018
Tech companies are bought and sold every day. Adobe is known excellence at the crossroads of creative and analytics. It’s in the company’s genes — going back to apps to edit photos and publish newsletters back in the eighties and nineties. – Adobe has a strong focus on Customer Experience (CX).
Webbiquity
JANUARY 19, 2016
84% of CEOs and VPs say they use social media to help make purchasing decisions. All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. Google Analytics) at 59%. Google Analytics) at 59%.
Martech
MARCH 30, 2022
WordPress, the most popular content management system (CMS), is used by over 40% of websites and was launched in 2003 as an open-source website builder. Digital experience is now the buzzword of modern marketing, and the CMS is the engine powering it. Digital no longer means the company website.
SnapApp
APRIL 4, 2018
In fact, 43% of companies list it as the biggest marketing challenge: . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . Common tool used: Google Analytics . . . #2: . “In God we trust. All others must bring data.” – W.
Digital B2B Marketing
JUNE 7, 2012
With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. GA : Google Analytics.
Expert insights. Personalized for you.
137 
Let's personalize your content