gps Analytics CMO Forrester Purchase 
Tony Zambito
NOVEMBER 22, 2015
According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. New digital technologies are bombarding the C-Suite with promises of data-driven analytics. by Yarden Gilboa. The yield on these promises, thus far, has been lacking.
Online Marketing Institute
OCTOBER 1, 2010
Once a customer logs onto your website, then takes an action (blog comment, survey, product review or purchase, download, view video, etc.), Oh, yes, from the pics of your family that Zuck tricked you into revealing (or maybe you just friended me, falling for the ruse about how we met in a bar) I have GPS coordinates to you house.
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