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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

SpyFu’s new tool, Nacho Analytics, even promises to basically show you your competitors’ analytics reports. Their prices start at $45 to integrate with Google Ads and Analytics, or Bing Ads or Facebook ads. Google Analytics. This is another tool that speaks to “thinking beyond the click.” It is, and Hotjar does it.

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3 predictions for online marketing in 2016

Biznology

3) Marketing Automation Software (MAS) for the Rest of Us. The post 3 predictions for online marketing in 2016 appeared first on Biznology. 1) Adaptive Websites. Keep your eyes on programmatic ad buying in 2016. Pop them into the comments or let me know on Facebook or Twitter. Good luck and go git ’em, tiger!

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Why we care about performance marketing

Martech

How performance marketing can help marketers succeed. The future of performance marketing. What is performance marketing? Performance marketing is any online marketing activity that can be tracked and attributed to a specific action or result. Additional reading.

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How to Get Started with Performance Marketing

Outbrain

While in the past, attribution was nearly impossible, data transparency now enables marketers to optimize their campaigns so they perform better. And that’s why it’s called “performance marketing”. What Is Performance Marketing? It’s up to the marketer to optimize individual campaigns for performance, across all channels in use.