Analytics Click Fraud Emarketing Traffic 
Martech
JUNE 29, 2022
A (short) list of why ad fraud happens: Bots simulate real user traffic on websites or apps to generate ad impressions. Invalid traffic is generated by humans who click on ads to deplete their competitors’ budgets, or are paid to click/view ads (click farms). chart from eMarketer used with permission.
Contently
APRIL 18, 2017
Cisco estimates that video “will be 82 percent of all consumer internet traffic by 2020.” It always takes up your entire TV screen,” said Jonah Goodhart, co-founder and CEO of Moat, an analytics company aiming to help people evaluate digital video performance. There’s a little mini-story behind it.
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