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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

SpyFu can show you detailed information about your competitors’ SEO and pay per click campaigns, including keywords , estimated spend, estimated traffic, and even the ads they’ve run. SpyFu’s new tool, Nacho Analytics, even promises to basically show you your competitors’ analytics reports. Google Analytics.

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This week’s AI-powered martech features, products and platforms

Martech

Logiq ’s programmatic ad platform has AI-powered fraud detection and analytics. It analyzes vast amounts of data to detect fraudulent practices, such as click fraud, impression fraud and traffic manipulation. Get MarTech! In your inbox. Business email address Subscribe Processing.

Features 103
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25 Conversion Rate Optimization Tools that Pros Can’t Ignore

Optinmonster

If you have a WordPress site, MonsterInsights is the best and most popular analytics plugin to give you all of the data you need to boost your conversions with confidence. MonsterInsights allows you to easily connect your WordPress site with Google Analytics so you can see all of your analytics data right in your WordPress dashboard.

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Is PPC Dead? Yes and No. Here’s Why.

seo.co

Because advertisers only paid for clicks, the concept was appealing to search marketers that were wary of investing in a questionable idea. Combined with the detailed analytics and insights of Google Ads, the concept of PPC advertising took off. Click Fraud. Type of Traffic. Enough said: Competition.

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Why we care about performance marketing

Martech

A (short) list of why ad fraud happens: Bots simulate real user traffic on websites or apps to generate ad impressions. Invalid traffic is generated by humans who click on ads to deplete their competitors’ budgets, or are paid to click/view ads (click farms).

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SEO vs. SEM: Combining the Two to Maximize SERP Real Estate

Brightedge

The quality and quantity of the traffic coming to your site matters. Using SEM and SEO together will drive traffic using both organic and paid strategies. SEO is the process of improving your website to enhance the user experience and to increase quality traffic to your site. This can be due to click fraud.

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Video Measurement Is Broken. Here’s How to Fix It

Contently

Cisco estimates that video “will be 82 percent of all consumer internet traffic by 2020.” It always takes up your entire TV screen,” said Jonah Goodhart, co-founder and CEO of Moat, an analytics company aiming to help people evaluate digital video performance. There’s a little mini-story behind it.