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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Even the Merriam-Webster Dictionary started adding a few to its collection! Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline.

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How to Calculate Social Marketing ROI

Paul Gillin

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. That’s an impressive result, but it isn’t a return.

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