Biznology

OCTOBER 31, 2012

Photo credit: Wikipedia. In B2B, this might mean strategies like: Identifying potential needs in current accounts through data analytics, and providing sales people with reasons to call into the account and pursue those opportunities. Trade shows are making a comeback, with higher quality attendance and happier exhibitors as a result.

Sales Management 80

Sales Management B2B Marketing B2B Paid Search Agency 80

Biznology

DECEMBER 11, 2013

(Photo credit: Wikipedia). That gets done “retail” – every business card you and your sales team pick up at networking events and trade shows matters – and “wholesale,” where you use PR and cross-promotion to get yourself in front of a whole new audience.

Top of Funnel 80

Top of Funnel Content Lead Scoring Lead Ranking 80

Hubspot

DECEMBER 30, 2011

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. BackType - BackType is a social media analytics company that helps companies measure their social engagement. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

KoMarketing Associates

OCTOBER 28, 2013

If you aren’t familiar with the Direct Marketing Association, it bills itself as “the premier trade association for marketing leaders who want to advance and protect responsible data-driven marketing” and their annual conference is one of the biggest marketing trade shows around. Social for Lead Generation.

B2B Marketing 120

B2B Marketing B2B B2B Thought Leadership Lead Scoring 120

Webbiquity

DECEMBER 19, 2017

Image credit: Wikipedia. At our best, we are data conductors – maestros who can stand in front of our analytics dashboards like conductors stand in front of their orchestras, leading our data feeds through our campaigns and strategies, skillfully balancing the different inputs to create something truly artful.”

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

B2B Marketing Zone Posts

JUNE 9, 2010

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out. Customer Analytics.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. That’s an impressive result, but it isn’t a return.

ROI 50

ROI Paid Content Social Marketing Webcast 50