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B2B Marketing ROI

Online Marketing Institute

ISPs and corporate filters use some or all of the four major authentication frameworks to help classify email. In the past week I have seen websites where either a design firm or a web analytics company put a hidden link back to its home page on each and ever single one of its clients’ pages. “link juice&# ) to other sites.

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How to Calculate Social Marketing ROI

Paul Gillin

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Historical data also sets a baseline for measuring change.

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