Marketing Insider Group
NOVEMBER 10, 2020
As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?
ANNUITAS
MARCH 1, 2016
One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. So what is the key to better demand generation analytics? We must take a different approach — a structured approach — to demand generation analytics. Successful demand generation analytics must bridge the two.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Televerde
NOVEMBER 3, 2020
As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19-year tenure with SAP Global Marketing. Fred, what are your thoughts on this?
ClickZ
OCTOBER 22, 2020
This list is not inclusive of every enterprise-level provider, but is meant to present an overview of best-in-class tools that exist in the market today, including tangible examples of how organizations are using them to improve their marketing, sales, and customer experience initiatives. This software is not for the faint of heart.
ANNUITAS
SEPTEMBER 21, 2018
Adobe is known excellence at the crossroads of creative and analytics. Moreover, Adobe’s product quality is world class — something that cannot be said for every software vendor that has acquired marketing automation. That’s important because too often this type of acquisition results in mass talent exodus.
Martech
JULY 6, 2022
We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. The truth is, many martech platforms truly excel when they help marketers manage volumes that are too large to handle manually. .
Heinz Marketing
SEPTEMBER 9, 2021
Does the platform offer analytics? Personalization: Use machine learning and predictive analytics to automatically put the most relevant content in front of each buyer across channels. Turn more visitors into leads with a personalized yet scalable strategy. What types of content does the platform support? Act on your insights.
Expert insights. Personalized for you.
322 
Let's personalize your content