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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. HIMSS Analytics. comprehensive reports that combine leadership interviews with in-depth analysis, charts, and case studies on data, digital technologies, innovation, and new competition.

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How Partner-Focused Content Can Drive B2B Lead Generation

Content Standard

” The latest research from Forrester agrees, noting that one-off partner approaches are becoming rich, integrated ecosystem strategies. And as Forrester notes, proactive partner management requires the same level of analytics, tools, and experience customization that other aspects of business do. Recommended for you.

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Johnny Cupcakes, Brené Brown, + More from SiriusDecisions Summit

Televerde

I just wrapped up the 2020 Forrester | SiriusDecisions virtual Summit, and I don’t know about you, but I am ready to flex my sales & marketing muscles! To anyone who thinks they can’t partner with a company like us because their solution set is too complex, I challenge you to watch this case study and tell me you still think that way.

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Drive growth with account-based marketing

Martech

a case study, additional zero-touch tactics/assets, etc.) Get the daily newsletter digital marketers rely on. HubSpot, Marketo, Pardot) Predictive analytics (e.g., Specifically: Translate ABM brand awareness from target accounts into website traffic. Implement funnel-based personalization through funnel/DRIP system.

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Email Marketing Best Practices from MarketingProfs Virtual Event

Adobe Experience Cloud Blog

Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. Site Analytics Segmentation - Using site analytics data to create behavioral segments to increase the relevancy of your campaigns. So why is Email Segmentation important anyway? .

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Newsletter problems?

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Marketing Operations and Technology consists of the following services: Lead capture and scoring Collecting and analyzing on-site analytics data Optimizing creative “look-and-feel” (e.g.,