Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Christine Hueber Great case studies that I'll share with my network. Thanks, Erica.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

WebMarketCentral

JANUARY 23, 2009

There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery. It pays for itself in the first 50 pages—two chapters covering natural search engine optimization and an organic search case study.

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

Online Marketing Institute

NOVEMBER 2, 2010

Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. Use of this website constitutes acceptance of the Econsultancy User Agreement and Privacy Policy. But we do fight this tendency. All rights reserved.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Mendelsohn believes that consistency in providing a source of useful resources has been key for the company.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Buzz Marketing for Technology

OCTOBER 7, 2008

Business Intelligence and Analytics. Case Study Library. Privacy Policy. Standards & Legal Issues. Intellectual Property & DRM. Disaster Recovery. Disaster Recovery. Compliance. Storage Security. Business Intelligence. Data Mining. Data Warehousing. Servers & Data Center. NOSes & Server Software. Virtualization.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100