Analytics Buyer's Journey CMO Multi-Channel 
LEADership
NOVEMBER 11, 2014
When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” Data —As the need to measure ROI became more prominent, data analytics tools got more advanced and sophisticated.
ANNUITAS
MARCH 4, 2020
Maria Pergolino — a seasoned software CMO and Marketo alumna notes in a LinkedIn post : Some have said demand generation is different from Growth Marketing because demand generation only focuses on top of funnel and Growth Marketing or growth hacking covers the entire funnel including their time as a customer. Random acts.
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Marketing Insider Group
NOVEMBER 23, 2023
In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. That is determined by researching your ideal customers and their buyer journey. When did content marketing start?
The ABM Agency
APRIL 21, 2023
Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. We’ll start by discussing the importance of understanding your buyer personas and defining your ideal customer profile. Preferred communication channels: Email?
KoMarketing Associates
MARCH 30, 2017
A Multi-Channel Approach: It’s no secret that buyers interact with brands across a variety of channels and platforms like email, social media, and on their mobile devices and tablets. For this reason, taking a multi-channel approach to marketing is more important than ever – and social media needs to be a part of that.
6sense
MAY 31, 2018
6sense was recognized as a leader in the predictive space in the Forrester Wave: Predictive Analytics Platforms for B2B marketers, as seen below. Box CMO Carrie Palin said , “6sense enables us to be more intelligent about everything we do based on an understanding of which customers are in-market and where they are in their journey.”.
Envy
JANUARY 28, 2018
B2B marketing has also caught the artificial intelligence bug, with discussions of how AI will transform consumer behavior, marketing, advertising and analytics in the near future. For B2B marketers this meant utilizing a host of affordable and easy-to-use advanced data analytics tools. The secret to success?
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