Zoominfo

DECEMBER 28, 2020

Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. For every action a prospect takes, they create a trail of intent data across the internet. How do you access buyer intent data? Consider this.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

DECEMBER 28, 2020

Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. For every action a prospect takes, they create a trail of intent data across the internet. How Do You Access Buyer Intent Data? Consider this.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Intent data can be used to build a solid, wide-reaching retargeting and remarketing strategy.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Intent data can be used to build a solid, wide-reaching retargeting and remarketing strategy.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Aberdeen

FEBRUARY 8, 2019

Both of those activities require historical purchase information, personalization, and targeting that can only be informed by contextual information that’s captured, synthesized, and executed by automated programs or tech powered by machine learning. In data-driven news, DiscoverOrg has acquired ZoomInfo (Zoom Information, Inc.).

Intent Data 40

Intent Data Intent Zoominfo Purchase Intent 40

SalesIntel

FEBRUARY 9, 2023

Intent data has several advantages, such as Allowing you to discover leads before your rival businesses Helping you prioritize them Offering you the luxury of segmentation Why Sales Leaders Should Focus More on Intent Data in 2023 Buyer intent data has become an effective analytical tool for B2B sales.

Sales Management 52

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 52

Valasys

APRIL 3, 2023

Moreover, with the increasing adoption of Artificial Intelligence (AI) and Machine Learning (ML) in marketing and sales, intent data can be leveraged to enhance predictive analytics, lead scoring, and customer segmentation. Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52