Hubspot

SEPTEMBER 13, 2012

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. 1) Put the Right Analytics in Place. But if you're fearful of data, you're not alone.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Webbiquity

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Sally Falkow reports research on new influences in the B2B buying process (e.g., making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics. B2Bs Tap Social to Boost Search by eMarketer.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Google Analytics. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40