Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools. Competitive Intelligence and Benchmarking Tools.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Martech

FEBRUARY 24, 2022

The high-tech/high-touch telephone provides them with convenience, speed and personal contact that inspires brand trust. More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

MKT1

SEPTEMBER 20, 2023

I can nearly guarantee your early or growth-stage B2B startup doesn’t have the right marketing analytics in place to determine what’s actually working across go-to-market. Startups either don’t know how to set up the right basic tracking and data collectioncor they over-engineer something way too complex for their stage.

Multi-Touch Attribution 104

Multi-Touch Attribution Lead Ranking Activities Marketing Analytics Tools 104

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Marketing analytics to prove and improve business impact.

Marketo 118

Marketo Marketing Automation Services Enterprise Management Marketing Management 118

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Business Goal. Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. Testing An effective split-testing strategy lets you learn what works, maximize response rates, and can raise your conversions by 48% or more (MarketingSherpa). Marketing Automation. Departmental Focus.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

NetLine

JANUARY 23, 2020

Educates our partner community to adopt next gen business strategies and tech skills. The KPIs used to measure content performance are response rate, # of responses from target accounts, # of target titles which downloaded the assets. Improving the Business Value of Planning and Budgeting Across the Enterprise.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Jason Barry FeaturePeek. We would also recommend the Email Hunter Chrome extension.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122