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How AI in analytics is transforming the way marketers work

Unbounce

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

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From Clicks to Conversions: Perfecting Your CRO Strategy

ClearVoice

Many businesses struggle with conversion, but there are conversion rate optimization (CRO) techniques you can implement so your rates don’t fall below industry averages. Step 3: Designing and implementing test scenarios The next step is implementing A/B or multivariate testing to validate your changes.

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Contentsquare + Convert: New Behavioral Insights Into Your A/B Experiences

Convert

Acting as a prioritization layer between traditional analytics tools and Convert, Contentsquare empowers the entire digital team to identify areas of focus for testing, enabling you to run more accurate tests and create uplift more often. Combine Customer Journey Analysis with A/B Testing.

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Optimizely Alternatives: A/B Testing Platforms to Consider for 2021

Convert

But it takes some analysis to determine if this is the case. Too many features that go unused and a cost that businesses just can’t justify. Convert is a progressive business that has produced a robust A/B testing tool. Bonus: Convert is also a conscious business, socially driven to create a sustainable, ethical world.

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Top 10 Digital Marketing Books to Read for 2020

Martech Advisor

Digital marketing consists of channels such as search engine optimization (SEO), content marketing, email marketing, digital advertising, social media marketing, and web analytics. It then delves into content marketing, business blogging, and provides 57 blog post ideas. Reward quality over efficiency. to give a frame of reference.

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The Impact of AI on Experimentation: How Are Real Optimizers Using Artificial Intelligence to Test and Learn?

Convert

Analytics Insight The focus is on creating data that resembles human-like output in a detached, subjective way. These AI-augmented or AI-powered tools are marketed to improve the efficiency of experimentation, bringing it within reach of businesses without the resources for an optimization program. Dig into the type of AI that is used.

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Top 24 A/B Testing Tools for 2024

Convert

AI roadmap: AB Tasty uses AI to automate parts of the optimization workflow and help with personalization and analytics. It also integrates with various analytics tools. Amplitude Amplitude is a digital analytics platform that’s built for product innovation and experimentation. G2 rating: 4.5/5 G2 rating: 4.1/5