ClickZ

JULY 2, 2020

30-second summary: You can use predictive analytics to help you create stronger campaigns that resonate with customers and prospects better, as well as to identify leads who are warm enough to proceed to the next sales stage in your business. 1) Predicting marketing campaign performance. 2) Improving customer service efforts.

Marketing AI 142

Marketing AI Digital Asset Management Marketing Management Banner Ads 142

TrustRadius Marketing

MAY 12, 2022

Delivering a great customer experience today also means managing your online presence. Digital experience software allows you control over each new customer’s first time. We talk about some important tips to help you pick the best digital experience platform for your customer-centric team.

Digital Experience Platform 98

Digital Experience Platform CMS Development Digital Asset Management Marketing Automation Services 98

chiefmartech

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X Together, these forces are converging into The Digital Firm. What exactly is “The Digital Firm” you ask? It’s life after digital transformation. Hello, 2022!

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting.

Digital Asset Management 119

Digital Asset Management Personalization Peer-to-peer Work Management 119

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below.

Conference 122

Conference CMS Development Digital Asset Management Marketing Automation Services 122

TrustRadius Marketing

APRIL 29, 2022

Providing the best virtual customer service is its own art form. You need to achieve conversion, satisfaction, and usability wrapped into a digital experience. A consumer’s digital experience depends entirely on your ability to control and improve it. What is a DXP? What Are The Benefits Of A DXP?

Digital Experience Platform 52

Digital Experience Platform Pricing Price CMS Development 52

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below.

Conference 109

Conference CMS Development Digital Asset Management Marketing Automation Services 109

Martech

AUGUST 12, 2021

Business leaders frequently think in terms of supply chains and demand chains: processes and networks that drive inputs for your products and services, and then structure their eventual consumption. So you may find value in analyzing a “supply chain” and “demand chain” for marketing-oriented content and assets.

Enterprise Management 117

Enterprise Management Digital Asset Management Demand Paid Search Agency 117

chiefmartech

AUGUST 26, 2016

Had your fill of millennial marketing articles lately? Even the millennials themselves are like, “Don’t you marketers have anything else to talk about? When I started my career, I had a role in finance for Sabre, where I learned how software powered travel reservations systems and airline operations and drove commerce.

Digital Transformation 40

Digital Transformation Digital Asset Management Work Management Marketing Management 40

Valasys

AUGUST 14, 2019

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. They can be widely used for either enterprise content management or web content management. A headless content management system, or headless CMS, is a CMS built exclusively for the back-end.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Valasys

JUNE 1, 2021

As the capital market accelerates the move from analog to digital, crypto mining has started to play out majorly within the B2B Ecosystem. Also, marketers are interested in using cryptocurrency for real-time payments, foreign currency conversion, and automatic sales tax calculations. trillion.”.

Digital Asset Management 52

Digital Asset Management Ad Exchange Peer-to-peer B2B 52

Martech

NOVEMBER 17, 2021

“Consumers have become a lot more digitally mature than they were just a couple of years ago. Salvador Lopez, Director of Marketing, Americas at CMS provider Magnolia, was speaking at our MarTech conference. Digital maturity growth is a big factor among brands as well. What is digital maturity?

Digital Asset Management 122

Digital Asset Management Work Management CMS Development Marketing Management 122

Martech

FEBRUARY 1, 2022

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. Customer journey analytics (CJA) gave marketers a more sophisticated sense of the path users take on the route to purchase.

Digital Experience Platform 93

Digital Experience Platform Digital Asset Management Enterprise Management Marketing Management 93

Martech

FEBRUARY 22, 2022

Marketing your services is essential for building your brand image and reputation. Customer experience focuses on the relationship between a business and its customers. When optimizing for customer experience, marketers emphasize tasks that increase engagement at every touchpoint. Estimated reading time: 15 minutes.

Enterprise Management 142

Enterprise Management Digital Asset Management Work Management Marketing Management 142

Martech

JUNE 12, 2023

We saw great diversity in enterprise needs and maturity (and fortunately, a wide range of vendor offerings to meet those), plus some common questions which I’ve also fielded at recent conferences and webinars. Consider: Early web content management system implementations forcing a consolidation of digital strategies.

Enterprise Management 110

Enterprise Management Digital Asset Management Work Management Marketing AI 110

ClickZ

NOVEMBER 26, 2019

DXPs enable companies to deliver personalized and/or individualized content to their customers by analyzing customer analytics from a variety of sources. DXP systems enable retailers to expand the capabilities of their commerce platforms by adding customer experience management capabilities. Starting the digital innovation journey.

Digital Experience Platform 95

Digital Experience Platform Marketing Automation Services Digital Asset Management Work Management 95

Biznology

SEPTEMBER 13, 2021

With on-demand availability of computer system resources, especially data storage and computing power typically requiring no direct active management by the user, the Cloud has become a game changer. It will deliver predictive analytics. Technologies specifically for the communicator are rapidly evolving, too.

Marketing AI 104

Marketing AI Enterprise Management Digital Asset Management Work Management 104

Martech Advisor

FEBRUARY 28, 2020

In the February 2020 edition of Martech This Month , we look at the most exciting updates in marketing and martech in February 2020. A lot has happened in marketing this month; here are your essential marketing updates for February 2020: What's Hot in Martech. The Latest Research to Guide Your Marketing Strategies.

Marketing AI 73

Marketing AI Digital Asset Management Work Management Paid Search Agency 73

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST. Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Best Software List for enterprise business Best Software List for mid-sized business. Overall Best Software Product Winners. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS. Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. Best Software List for enterprise BUSINESS Best Software List for SMALL BUSINESS. Best Software for Mid-Sized Business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR ENTERPRISE. Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. Best Software List for mid-sized buSINESS Best Software List for small business. Best Software for Enterprise Business.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92