Adobe Experience Cloud Blog

MAY 12, 2011

It is more and more common these days to see a director of “demand gen’ working alongside of counterparts who manage closely aligned departments such as marketing communications and corporate communications. Indeed, this is exactly the structure we have at my company, Marketo. It’s certainly about time.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Enterprise Management 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Sprout Social

JULY 20, 2022

Throughout the buying process, you’ll likely have to work with several stakeholders across your business, from IT to HR and beyond. Why does your business need a new enterprise social media management tool? Preparing and sharing a compliance-focused scoresheet before signing up for demos can save both parties time and effort.

Enterprise Management 79

Enterprise Management Digital Asset Management Work Management Social Media 79

EveryoneSocial

NOVEMBER 30, 2020

Evaluating business solutions can be overwhelming and time-intensive, but there are some platforms that stand out as top choices that will provide the most immediate impact to your bottom line. It is a one stop shop for optimizing content marketing, automating email, and converting leads with its integrated CRM solution.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

SEPTEMBER 13, 2016

So how do you navigate the landscape and choose the best technology to support a repeatable, scalable strategy for your business? An ABM solution should have these three essential capabilities to support your strategy and ensure continued, scalable success: account targeting, cross-channel engagement, and account analytics.

Account Based Marketing 48

Account Based Marketing ABM Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

MARCH 9, 2011

Some of these best practices include common definitions for a qualified lead between marketing and sales; lead scoring to identify suspected quality leads; a strong lead management process to manage the handoffs; and the use of marketing automation to power the whole thing. Improved revenue cycle analytics.

Sales Qualified Leads 48

Sales Qualified Leads Lead Ranking High Quality Lead Lead Scoring 48

Full Circle Insights

MAY 20, 2022

There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle? Viewing a blog post. Downloading a whitepaper.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Directive Agency

OCTOBER 7, 2019

Sonya is responsible for leading a team of “whip-smart” marketers in the U.S. across areas that include analyst and press relations, content creation, lead and demand generation, and marketing operations. It takes a good balance of creative and analytical mindsets. What does a quality lead look like to you?

Lead Ranking 15

Lead Ranking Work Management Enterprise Management Marketing Management 15