Martech

JANUARY 13, 2022

Cloud-based Marketo Engage features 10 major capabilities for: Marketing automation to create, automate, and measure campaigns across channels. Marketing analytics to prove and improve business impact. That includes: Multi-attribute lead scoring across sales and marketing touches. Campaign channels.

Marketo 118

Marketo Marketing Automation Services Enterprise Management Marketing Management 118

ANNUITAS

JUNE 6, 2023

When implementing this new approach, what is the impact on analytics and KPIs? Our analytical goal subsequently becomes fine-tuning these interactions at every stage of the customer journey to really optimize a long-term, sustainable, and ultimately profitable customer value, to maximize our Lift to CLV.

Marketing Analytics Tools 130

Marketing Analytics Tools Optimization Elasticity Multi-Touch Attribution 130

Zoominfo

JULY 12, 2021

It bundles contact data, account data, real-time alerts, activity capture, task management, and more. For our sales team, the immediate benefit of Engage is they can move seamlessly between different communication channels such as their email inbox and CRM, empowering them to respond to their prospect pool within seconds.

Zoominfo 130

Zoominfo Automation Multi-Touch Attribution Multi-Channel 130

Zoominfo

JULY 12, 2021

It bundles contact data, account data, real-time alerts, activity capture, task management, and more. For our sales team, the immediate benefit of Engage is they can move seamlessly between different communication channels such as their email inbox and CRM, empowering them to respond to their prospect pool within seconds.

Zoominfo 130

Zoominfo Automation Multi-Touch Attribution Work Management 130

Full Circle Insights

MARCH 23, 2021

Company Offers a Combination of Three Popular Products — Funnel Metrics, Campaign Attribution and Digital Source Tracker — at a 15% Discount. Full Circle Campaign Attribution product allows marketers to accurately measure campaign performance in the CRM. SAN MATEO, Calif., 23, 2021 — Full Circle Insights®, Inc., SAN MATEO, Calif.,

Full Circle Insights 52

Full Circle Insights Enterprise Management Bundling Lead Ranking 52

Full Circle Insights

JULY 12, 2021

In March 2021 , Full Circle Insights launched a new product bundle, Full Circle Enterprise, which combines the company’s popular Response Management, Campaign Attribution and Digital Source Tracker products. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology.

Full Circle Insights 98

Full Circle Insights Sales Management Lead Ranking Marketing Attribution 98