Analytics Bulldog Solutions Marketing Automation Multi-Channel 
Customer Experience Matrix
MARCH 29, 2016
It’s even more different from taking conventional multi-step campaigns and calling them "journeys”. By “journey as the framework for message selection” I mean that marketing messages or campaigns are triggered when customers reach a particular journey step. The planning module was the original product.
Online Marketing Institute
JULY 31, 2009
There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand.
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