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Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

It’s even more different from taking conventional multi-step campaigns and calling them "journeys”. These were all developed within B2B marketing agency Bulldog Solutions , which spun off Hive9 about a year ago. Events or assets managed in other systems can also be tagged with a journey stage and channel.

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B2B Lead Management Market Heats Up

Online Marketing Institute

There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand.