Customer Experience Matrix

JUNE 30, 2010

LeadLife has embedded best practice hints throughout its system, another way to support adoption by users who lack marketing automation knowledge. Marketo now calls itself a “the revenue cycle management company”, giving equal public weight to lead management, sales insight and analytics. rather than marketing automation.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

JUNE 25, 2008

When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. General ease of use and customization could be another. The question is how you interpret this.

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Choose whichever sounds best. If not, decide whether your marketing program leans more towards the simple or complex, and choose the vendors with the best usability ratings in your group. 12 11 simple 8 10 10 10 12 8.5

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

B2B Marketing Zone Posts

SEPTEMBER 8, 2009

Best of B2B Marketing. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. The Best Way to Promote Your Offline Business to Online Prospects - Content Marketing Today , August 25, 2009. Tags: Best. August 2009. Hot Topics. Twitter (99).

Lead Nurturing 40

Lead Nurturing Twitter B2B Marketing Lead Ranking 40

B2B Marketing Zone Posts

OCTOBER 6, 2009

Best of B2B Marketing. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. SEO Best Practices and All That - WebMarketCentral , September 15, 2009. Pull versus push for more effective lead nurturing campaigns - Market2Lead , September 29, 2009. Tags: Best.

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

B2B Marketing Zone Posts

DECEMBER 9, 2009

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Best of 2008: Email Marketing Tips - WebMarketCentral , February 13, 2009. Tags: Best.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Customer Experience Matrix

JULY 3, 2008

I still think that’s the case, but did revisit the topic recently in a conversation with Ken Rudin, CEO of on-demand business analytics vendor Lucid Era. Maybe it’s not a question at all: every application presents them, and every marketer asks for them, usually in terms of “best practices”.

Work Management 120

Work Management Marketing Management Demand Market2Lead 120