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Kaon

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What customers want from their mobile marketing experience

Kaon

In these cases, the best way to execute this is to hand them a mobile device with virtual 3D products or interactive solution stories that attract their attention right away as it runs an animation or removes a component to continue to hold their attention. Tracking every step of the user’s journey (mobile analytics).

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How Ciena Used Interactive Marketing to Double Global Usage of its Mobile App

Kaon

Betsy Hansen, Ciena Director of Global Partner Communications, put it best: “The SPEAR App is a new way to do business.”. No matter your industry, it’s obvious that emerging technologies — whether it be AR/VR, robotics or predictive analytics — can have a measurable impact on the way business is conducted.

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The Three Most Important B2B Marketing Questions for 2016

Kaon

Behavioral psychology research has proven that when we make decisions (even business decisions) we are influenced by both analytical and emotional factors. In fact, every person in the organization has three levels of decision motivators when making important business decisions: What’s best for the company?

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Face-to-Face Selling Is Still Effective

Kaon

But after the initial selection process, when it comes time to help the prospect make a good buying decision, cognitive studies have shown that there needs to be an emotional connection that goes beyond analytics.

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Kaon Interactive Builds Highly Realistic 3-D Product & Solution Tours

Kaon

We go back and forth with the client to see what works for them, what fits with their brand and what kind of messaging works best. And then we put together 3 or 4 different creative ideas on how this interactive 3D product storytelling application would look and function. We then put the application together.

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Kaon Interactive Named Top 10 Sales Technology Solutions Provider

Kaon

Kaon closed its best-performing year in 2018 with double-digit revenue and new customer growth. In 2018, Kaon’s ‘big data’ analytics showed global trends of increased user interactions by as much as 28 percent, year-over-year.

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Welcome Kaon Class of 2019!

Kaon

She has held varying roles with increasing responsibility in consulting, analytics, finance and account management. The company fosters a supportive and dynamic collaborative environment that allows the team to deliver the best products to our clients.”. What do you love most about working at Kaon? “I Tina Elevado, Project Manager.

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