3 Ways To Connect With Today’s B2B Buyers
Tony Zambito
MARCH 4, 2012
Image via Wikipedia. By modeling buyers, buying scenarios, buyer experience, and decision journeys, B2B executives can then map strategy as well as tactical marketing and sales activities that enable them to connect with B2B buyers on a relational level. Descriptive Buyer Segmentation Based on Buying Behavior and Opportunity.
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