Sprout Social

JANUARY 9, 2024

When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can help. What tactics perform best when retargeting existing customers? What tactics would veer into creepy territory? Consumers expect that same level of service online. What content wows our audience?

Social Media 118

Social Media Personalization Media Work Management 118

Valasys

OCTOBER 4, 2022

This simple yet powerful strategy enabled Amazon to drive up its sales by 35%. By publishing these recommendations, they can drive their sales to new heights. Just like word-of-mouth marketing, Amazon added the recommendation feature for the customer and by the customer. (Could be online or from a local store). “

Analysis 52

Analysis Work Management Planning Marketing Management 52

Circle Studio

NOVEMBER 21, 2019

Combined with an explosion of new tactics, tools, channels and technology, this has created a proverbial “kid in a candy store” situation for the B2B marketer. In fact, a study from Terminus found that while 45% of B2B companies have some level of ABM program in place, only 9% classify their ABM program as advanced or “fully adopted.”

Marketing AI 140

Marketing AI Trends B2B Marketing Account Based Marketing 140

Buzz Marketing for Technology

JULY 24, 2008

Abstract Promoting affiliation between scientists is relatively easy, but creating larger organizational structures is much more difficult, due to traditions of scientific independence, difficulties of sharing implicit knowledge, and formal organizational barriers. In particular, our research has highlighted three types of barriers.

Communities 100

Communities Practices Sample Work Management 100

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Webexpenses is a global provider of online expense management software to businesses of all sizes across 70+ countries. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

QuanticMind

OCTOBER 25, 2017

Marketing Partners: “Leveraging Partners to Manage the Digital Shelf” by Amy Shipman. Lower barrier to selling software – Software as a service (SaaS) and freemium (initial free trial with the option to upgrade to a paid subscription) are have become extremely popular business models with strong adoption.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Webexpenses is a global provider of online expense management software to businesses of all sizes across 70+ countries. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98