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What is Negative SEO?

SmartBug Media

In the past, negative SEO may have been as simple as hijacking your site with questionable banner ads. Click Fraud: A specially programmed CTR bot looks for the site’s main keywords and branded terms, then clicks on the listing, only to quickly bounce back to the search engine request page.

SEO 66
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Video Measurement Is Broken. Here’s How to Fix It

Contently

It always takes up your entire TV screen,” said Jonah Goodhart, co-founder and CEO of Moat, an analytics company aiming to help people evaluate digital video performance. Is it a static banner ad? For years, the video market was a cash factory marred by fraudulent traffic and ineffective programmatic ad exchanges.

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Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud

Hubspot

If your marketing team is paying for online advertising, you want and expect the views and clicks on your ads to be coming from humans -- real consumers who could potentially buy your product or service somewhere down the line. That includes banner ads, video ads, search-based ads, and mobile search ads.

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

Key Services: Managing Search and Display ads. Managing analytics integration. Performing ad copy testing. Designing click-worthy banner ads. Protecting click fraud. Performing competitor research. Finding relevant target audiences based on campaign goals.