Video Measurement Is Broken. Here’s How to Fix It
Contently
APRIL 18, 2017
It always takes up your entire TV screen,” said Jonah Goodhart, co-founder and CEO of Moat, an analytics company aiming to help people evaluate digital video performance. Is it a static banner ad? For years, the video market was a cash factory marred by fraudulent traffic and ineffective programmatic ad exchanges.
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