Remove Analytics Remove Banner Ads Remove Business Remove Click Fraud
article thumbnail

What is Negative SEO?

SmartBug Media

For ethical businesses like yours, knowing how to identify the negative SEO players in the market and responding quickly is paramount to maintaining your competitive positioning. In the past, negative SEO may have been as simple as hijacking your site with questionable banner ads. What is Negative SEO? Negative SEO happens.

SEO 66
article thumbnail

Video Measurement Is Broken. Here’s How to Fix It

Contently

It always takes up your entire TV screen,” said Jonah Goodhart, co-founder and CEO of Moat, an analytics company aiming to help people evaluate digital video performance. Is it a static banner ad? Many platforms have adopted this definition for their advertising businesses. (It’s A full-page takeover?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud

Hubspot

But in reality, a portion of those impressions and clicks you''re seeing in your analytics may not be human at all: They could be bots, i.e. computer programs that mimic real users to defraud advertisers. That includes banner ads, video ads, search-based ads, and mobile search ads.

article thumbnail

Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. Let's begin.