best-practice 
Tomorrow People
APRIL 27, 2022
However, as key components of all marketing strategies, these practices are usually lumped together and treated as one process. Google Analytics. Social media analytics tools. For the best results, it’s essential to select the right targeting strategy for your organisation. Why targeting is a strategy in its own right.
Tomorrow People
SEPTEMBER 27, 2022
Startups, however, need to take these practical constraints even more seriously. What types of content and topics perform best? Small business owners represent the best segment for this specific firm (followed closely by university staff), whereas IT managers represent the worst. This is especially important in a B2B context.
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Tomorrow People
SEPTEMBER 27, 2022
Startups, however, need to take these practical constraints even more seriously. What types of content and topics perform best? Small business owners represent the best segment for this specific firm (followed closely by university staff), whereas IT managers represent the worst. This is especially important in a B2B context.
Tomorrow People
MARCH 22, 2018
For content marketers, strategy is a practical part of their marketing. The best lead generation websites provide a pathway for the CEO guiding his company’s strategy, the Financial Director looking for ROI, the Project Owner looking for his next promotion… even the IT guy who has to implement your product. Is it journey-based?
Tomorrow People
JANUARY 7, 2021
Think of your website in terms of processes and customer journey, get obsessed with analytics, and keep things fresh. For marketers, strategy is a practical part of marketing. If you totalled more than 25, you’re doing better than most B2B websites already. A sales funnel needs intelligent analytics at each stage.
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