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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. Q: Which firehoses or APIs will Metavana be accessing during the initial launch? Is Sentiment Making Brands Stupid?

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Top 10 Email Marketing Tools & Why You Need Them

Valasys

In a fiercely competitive B2B world, marketers need to optimize their returns on marketing investment (ROMI) & using the best email marketing tools can help the marketers achieve their desired results. Mailjet: The free plan from Mailjet, allows one to have access to unlimited contacts, APIs & webhooks. Wrapping It Up.

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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

Some are taking the help of website personalization, others are using lead account matching or predictive analytics. It can be used across a consolidated multi-channel marketing strategy to gain the maximum return on the marketing investment (ROMI). Bringing It All Together: ABM is not just about custom emails anymore.

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Top 10 Data Analysis Tools for B2B Marketing

Oktopost

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. Over two thirds (69%) even said they were making measurement and analytics their top priority. . The rise of data analytics. The problem? 5 Ways data analysis boosts B2B ROI.

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90 CRO Tips from 42 Shopify Experts

Convert

analytics, sales reports, etc.). Rafael Romis, Founder of Weberous Web Design. Google Analytics is your best friend here when it comes to seeing what pages convert and what pages have room for improvement. For developers, API is a dream. outcome for “persona 1”: the user “For developers, the API is a dream.