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The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

Hubspot

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. Structured data is also at play here. Don’t remember?

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Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

Moz

We can also talk to our clients about capturing every opportunity possible on whole search engine results pages, instead of thinking of SERPs in chunks. Our paid and organic search teams are conducting keyword research and competitive analysis together, reducing duplication of effort. Productize service offerings.