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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Data-driven marketing The analysis of data about companies or consumers, to gain marketing insight and make better decisions. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Instead, they rely on patterns and inference.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Data-driven marketing The analysis of data about companies or consumers, to gain marketing insight and make better decisions. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Instead, they rely on patterns and inference.