article thumbnail

What Is Market Segmentation? Why the Divide and Conquer Approach Works in Marketing

ClearVoice

Anderson said that “focusing on your ICP allows you to focus on the segment of the market where you’ll see the highest return on your marketing investment (ROMI) with the highest margins because of higher LTV (customer lifetime value). Read more via @rachelcw along with 15 sample segments. 15 sample segments: Age.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Machine learning algorithms build mathematical models based on sample data or “training data.” If you link to an outside website, or one links to you, it is an external link.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Machine learning algorithms build mathematical models based on sample data or “training data.” If you link to an outside website, or one links to you, it is an external link.