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Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

ClickZ

As Acquia’s chief marketing officer, Lynne Capozzi oversees all global marketing functions including digital marketing, demand generation, operations, vertical strategy, analyst relations, content and corporate communications. Marketers have tools in the stack to look at what’s working and what’s not working.

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The ROI of Business Intelligence

The ROI Guy

While these systems generate enormous amounts of valuable information, they often have poor reporting capabilities, inhibiting the sharing of key information -- like demand forecasting, inventory levels, error rates, finances and budgets. Companies have spent millions on transactional systems to help automate key business processes.

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The Benefits of Business Intelligence

The ROI Guy

Consolidate Query, Reporting, Analysis, and Analytic Applications, such as eliminating custom development and manual maintenance of Excel spreadsheets and reducing data consolidation efforts 2. Several of the possible benefits include: 1.

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A SaaS Marketing Plan for High Growth Companies

Hubspot

If you're thinking about quitting your startup to train for the Tour de France right now because that sounds more achievable, wait! Then lock these goals in with a service-level agreement between your marketing and sales teams. Once you hit $2 million in ARR, you want to want to get to $10 million in ARR in six quarters or fewer.

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

Sometimes we forget that every successful innovator, leader, and business executive had to start somewhere before getting where they are today. Many of them were once sitting in a rickety folding chair on the lawn of their alma mater, wearing an itchy cap and gown, and wondering what on earth they were going to do when they grew up.

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Virtual events: The ultimate marketers’ guide

Martech

Often it is available for live on-demand after it premieres live or recorded. Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. Virtual event history.

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Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

> June 2001. > > Information Literacy in the Workplace. Information Literacy in the Workplace. Information Literacy in the Workplace. Information Outlook, Vol. 6, June 2001. Information Literacy in the Workplace. by Julie N. Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. Dealing with Semantics.