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How Top Brands are Accelerating SEO Content Creation with AI

Content Standard

This article explores how AI can streamline the process without sacrificing quality or strategy. With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel.

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Content Operations vs. Content Strategy: Everything You Need to Know

ClearVoice

In this article, we’ll explore the interplay between content operations and content strategy and why investing in your content operations is critical to your content marketing success. It outlines your content marketing efforts and how they’ll achieve your marketing and overall business objectives. What is Content Strategy?

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Internet and AI: similarities 22 years apart!

Exo B2B

In the first year of Exo’s creation, our goal was to integrate the Internet into companies’ business strategies, with a particular focus on marketing. At the time, Web or digital marketing, as we know it today, was not yet widespread. Most observers agree that e-commerce reduces transaction costs.

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AI in HR: How Machine Learning is Changing Human Resources

Zoominfo

But let’s explore the ways in which machine learning is changing the world of Human Resources Management (HRM). Whether your company has already embraced AI, or is simply considering adopting new software, read on to learn more about AI and human resources. What is Artificial Intelligence?

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11 Customer Engagement Strategies to Help Increase Conversions

Outreach

The process involves various communication channels to build a relationship, improve satisfaction, and proactively nurture your customer base. It's essential to note customer experience and customer engagement are sometimes used interchangeably, but each has its distinct role in the customer cultivation process.

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The Straightforward Guide to Value Chain Analysis

Hubspot

design, production, distribution, etc.). And a value chain analysis gives businesses a visual model of these activities. With this analysis, you can take steps to create a competitive advantage, improve efficiency, and increase profit margins. What Is Value Chain Analysis? Cost Leadership. Competitive Advantage.

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It's CDP Time for Marketing Cloud Vendors

Customer Experience Matrix

Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators.