Future of B2B Demand Generation: Trends On the Horizon
Binary Demand
FEBRUARY 23, 2024
reveals that B2B buyers value third-party interactions, like customer references and expert consultations, 1.4x 32% note that targeted ads positively influence their view of vendors. Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. 75% now use more sources for research.
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