Remove Analysis Remove Bundling Remove Forrester Remove Price
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Holistic revenue performance series III: Solution management

Mereo

Without a valuable solution coming to market consistently — be that a product, service, SaaS, bundles, etc. — According to LoSasso research, 34% of B2B buyers say their purchase decisions are driven most by features, while 27% say price and only 39% say brand. you have nothing of which to serve your buyer. Internal Validation Only.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now”. Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.”

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Marketer of The Month Podcast- EPISODE 107: Irish Tech Unicorn Intercom’s Co-Founder Des Traynor on Navigating Competition, Copycats, and Customer Acquisition

Outgrow

Bundling and unbundling of software – consolidation and preference for all-in-one solutions About our host: Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. He specializes in data collection, analysis, filtering, and transfer by means of widgets and applets. All of that s**t costs a lot of complexity.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

Based on an analysis of The Advertising Concept Book by Pete Barry, it’s a really useful list… Read more… Stan Woods | February 13th, 2009 | no comments Why Ronald Reagan is the Spitting Image of an internet pioneer Presidents are all the rage.

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B2B Category Creators Episode 2 Transcript

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The pricing seemed very fair.” That came out way before there was a category in like Gartner and Forrester in the standard analysts. So how did you get bundle? Are you happy with that bundle category? We work with Forrester and Gartner and entities like that. I said, “Great, sounds good.